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The Kelloggs: The Battling Brothers of Battle Creek, by Howard Markel
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Review
"[W]hen I was growing up, Battle Creek was this kind of mythic place for me… I’d have breakfast cereals for breakfast and, whether it was Post or Kelloggs, the address would be Battle Creek and I would stare at the cereal boxes and there wasn’t much to read on them, so you were always seeing the name Battle Creek and there was always a come-on the boxes, if you wrote to the address in Battle Creek you’d get free something or other, a souvenir of the cereal. It would all lead back to Battle Creek. I had no idea what that was or what that meant but it sounded like a really interesting name. Who knew what kind of battles went on there that helped to produce these cereals?" —Terry Gross, NPR’s Fresh Air"A compelling yarn and a fascinating window into the genesis of both modern medicine and management . . . a vivid portrait of the brothers and their era.” —Jonathan A. Knee, New York Times “DealBook” column “A brilliant (and big!) new biography of the two brothers, The Kelloggs. . .There’s no better midsummer’s read, in my mind, than a biography or narrative big enough to act as a doorstop. The Kelloggs offers even more. I haven’t even been able to scratch the surface of it all here. One could devote an entire review to the large swaths of the book on Kellogg’s, the company, alone—which I may have done had I not written so many words before that tale begins, on page 236! The Kelloggs is a brilliant biography, a medical and industrial (even natural and environmental) history, a great lesson in entrepreneurship, leadership, and management, and a great family drama all rolled into one.” —Editor's Choice, Dylan Schleicher, 800 CEO “Markel does an extraordinary job covering the many complex dimensions of this story . . . a rich and satisfying account of the lives, work and enmity of two warring brothers and of a pivotal epoch in American history." —Katherine A. Powers , Newsday “Insightful and entertaining . . . A revealing window into America as it evolved from the Civil War to World War II" —The National Book Review “Markel's new book vividly recounts the contentious story of two men behind the early 20th century's revolution in ready-to-eat foods. … a mix of a Horatio Alger success story and a cautionary fable about blind egos sabotaging their own best efforts. . . [the book is] lively throughout as it delivers a tale both personal in its intensity and grand in its scope.” —Michael Upchurch, Chicago Tribune "This incredible story by itself would be sufficient for a book. Markel, however, goes much further . . .an engrossing adventure about the rise of Midwest America from the pioneering days of the Kellogg family to World War II with all of its failures and successes. Medicine, breakfast foods, and the Seventh Day Adventist Church are part of the story." —Robert S. Davis, New York Journal of Books "Howard Markel's riveting, deeply researched new book covers vast territory: the saga of the squabbling Kellogg brothers ("magnificent showmen, resolute empire builders, and unwavering visionaries"), their mass-branding of breakfast cereals, their concept of "wellness", and their enormous influence on the diet of millions of Americans. This book arrives at a pivotal moment in our own history when mass-marketing, showmanship, and the media deserve particularly deep study. Markel's incandescent scholarship and his incisive analysis shine through this book. The Kelloggs can certainly be read as a biography of two visionaries (and their extended families), but it also deserves to be read as a case study by generations of future readers. —Siddhartha Mukherjee, Pulitzer Prize winning author of The Emperor of All Maladies: A Biography of Cancer “In this illuminating account, medical historian Markel chronicles the long-running animosity between Michigan brothers John and Will Kellogg, “the Cain and Abel of America’s heartland” . . . Readers will never look at corn flakes or Post Toasties (created by C.W. Post, who stole the Kelloggs’ recipes) in quite the same way again.” —BookPage “A turbulent tale . . . Markel’s amazing amalgamation of biography and history, covering the pursuit of health in late-nineteenth- and early twentieth-century America, industrialism, and the invention of cold cereals is adorned with fetching photographs and illustrations. Sibling rivalry has rarely been so dastardly and delectable.” —Tony Miksanek, Booklist (starred review) “The story of the Kellogg Brothers is the story of innovation, of determination, and the creation of a giant industry as American business came of age just prior to the Second World War. It is a tale of grit, controversy, faith and the emergence of the ‘wellness’ movement. In the hands of Markel, a trained historian, physician, seasoned writer and chronicler of America, this tale comes alive. A fabulous read.” —Abraham Verghese, author of Cutting for Stone “Delightful . . . Markel refreshingly resists the temptation—not resisted by films and novels—to deliver caricatures . . . A superb warts-and-all account of two men whose lives help illuminate the rise of health promotion and the modern food industry.” —Kirkus Reviews (starred review) “A rollicking tale of family intrigue and inventiveness. This full exegesis of the Kelloggs’ unseemly personalities makes for a riveting read.” —Andrew Solomon, author of Far and Away “Howard Markel’s The Kelloggs recounts the incredible exploits of the Kellogg Brothers—John and Will—who turned nineteenth-century medicine upside down for the better. Markel does a marvelous job recounting the birth of the Kellogg cereal empire and the Battle Creek sanitarium. An amazing American story!” —Douglas Brinkley, author of Rightful Heritage
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About the Author
HOWARD MARKEL, M.D., Ph.D., is the George E. Wantz Distinguished Professor of the History of Medicine, and director of the Center for the History of Medicine at the University of Michigan. His books include Quarantine!, When Germs Travel, and An Anatomy of Addiction. His articles have appeared in The New York Times, The Journal of the American Medical Association, and The New England Journal of Medicine. Markel is a member of the National Academy of Medicine and lives in Ann Arbor, Michigan.
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Product details
Paperback: 544 pages
Publisher: Vintage; Reprint edition (July 10, 2018)
Language: English
ISBN-10: 0307948374
ISBN-13: 978-0307948373
Product Dimensions:
5.2 x 1.1 x 8 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
70 customer reviews
Amazon Best Sellers Rank:
#64,631 in Books (See Top 100 in Books)
I grew up in Battle Creek and actually work in the old Sanitarium Building. It's been so much fun being able to look around connect the dots of history; understanding what different buildings used to be, what certain rooms were used for; etc. Walking the same halls as the Kellogg brothers, Amelia Earhart, Henry Ford - things that can be taken for granted if you don't immerse yourself in the amazing and colorful history of the building and the town. If you're from Battle Creek, or live there now, give this book a read. Your appreciation for the town will increase dramatically. I think we often forget how much history one building can hold - and wow, does the former Sanitarium hold a lot of history! The book is an incredibly easy read; I was sucked in from page one. Howard has an amazing tone and structure to his writing. I cannot stress enough how much I thoroughly enjoyed this book. I'm actually sad that there isn't more!
Fascinating book. This is a history of the modern world in all its facets. It deals with the invention of health and wellness, of fast food (and why that was an improvement, even health-wise), with modern business methods and so much more. With cameos by lots of famous people from the world of politics, entertainment, and industry. The story of the two brothers is remarkable all by itself, but everything that surrounds it makes it so much more amazing.And in case you wonder - much of what you saw in the film "the road to wellness" returns in the book (including where the title comes from) and you'll find out whether any of that really happened and whether the film or reality is more remarkable.The "worried well" clearly aren't a recent invention!
A very intriguing story. The sibling rivalry fueled the younger Kellogg' s success. The older brother was in some ways ahead of his time in terms of nutrition. He certainly seemed destined to be the legend.I found it interesting to compare the medicine and marketing of the past to our current digital age. The seeds of what we take for granted today seem almost prehistoric, but still fascinating nonetheless.
A riveting tale of two equally innovative yet concurrently bazaar brothers. It is a hard book to put down. In one reading I found myself fascinated by each one's contribution to American life in the late-19th early-20th Century. Then my admiration for their extraordinary contributions was suddenly reversed by their stubborn, really off-the-wall detestable personality quirks. The author has done a tremendous job keeping me engrossed and filling in some huge gaps in my knowledge of Americana during this period of time.
"The Kelloggs" is not a quick read, but it's a very enjoyable, entertaining one, especially for those interested in the history of medicine, religion, food, turn-of-the-last-century United States, and/or business.Early on, the book's primary focus is Dr. John Harvey Kellogg, who had a deeply entrenched drive to succeed (and often did), accompanied by a stellar ego and need for awe that made his patients adore him but oftentimes created a chasm between him and his family members."The Kelloggs" gradually shifts from Dr. Kellogg to his younger brother Will Keith Kellogg, who also longed for success and wealth but his aspirations were continuously demeaned by John Harvey, whom Will Keith worked for (and was awfully underpaid while being denied employment perks such as vacation time) for many years.The book then presents John Harvey vs. Will Keith -- literally, in court. Both Kellogg brothers had food companies and claimed Kellogg's and, interestingly enough, Will Keith's signature on packaging as their own trademarks. The case lasted for 10 years, during which time John Harvey, self-claimed as the world's most famous physician, was extremely envious of the millions of dollars his younger brother's company was earning annually while his own food company sputtered along. Knowing this, John Harvey repeatedly made himself a pain in Will Keith's neck, just because he considered himself superior to most others but especially to Will Keith.I've known of these two Kellogg brothers stormy, icy relationship for a long time, but "The Kelloggs" made me fully aware of the brothers' dynamic and sibling rivalry (more so on John Harvey's part -- Will Keith mostly wanted John Harvey to leave him and his company alone).This was one of the best books I've read in 2017, and I highly recommend it to others.
Great summary of the dispute between the brothers and of the significant contributions both made to health in America. The brothers near life long fight was fascinating to learn about.
Interesting book. I live less than 100 miles from Battle Creek and had no idea all of this went on over there. Talk about sibling rivalry and entrepreneurship.
fairly tedious and repetitive of the abuse of the older brother to the younger brother...interesting though that the younger brother prevails to lead what we now know as Kelloggs of Battle Creek and lots of brand name cereals.
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